Design Services

Services Offered:

Web Design & Redesign

(Divi Exclusive)

• Scope:
• Research: Understand your business goals, brand, and target audience to design a website that aligns with your objectives.
• Insight: Provide UX insights and best practices for improved user engagement.
• Planning: Develop a layout and content structure tailored to your site’s purpose.
• Strategy: Ensure your website supports your overall business goals and improves your online presence.
• Consulting: Ongoing support during the setup and a lesson on how to update content and images for self-maintenance.
• Fees:
• Web Design (Up to 5 pages): Starting at $1500, with additional pages at +$150/page.
• Hosting/Software Setup: +$500 if hosting setup is required.
• Software Note: Divi software is not included in the design service. You will need to purchase Divi separately if you do not already have it

Brand Identity Development

• Scope:
• Research: Analyze your target market, competitors, and audience to create a unique and compelling brand identity.
• Insight: Develop guidelines for visual and messaging consistency across all platforms.
• Planning: Design a full brand identity, including logo, colors, typography, and messaging.
• Strategy: Ensure that your brand identity supports your business goals and resonates with your target audience.
• Consulting: Ongoing support for maintaining brand consistency.
• Fees:
• Brand Identity Development: $2,000 (includes logo design, color schemes, and messaging).
• Add-On Art Assets/Character Designs: +$300 per art asset, +$500 per character design.

Print & POD (Print-On-Demand) Design

• Scope:
• Research: Analyze product needs and market opportunities for print and POD designs.
• Insight: Use design best practices to create art assets and surface designs for products and packaging that reflect your brand.
• Planning: Design product packaging, book covers, or POD merchandise.
• Strategy: Develop a print or POD design strategy that complements your brand identity.
• Consulting: Guidance on implementing your designs for POD platforms or printers.
• Fees:
• Print & POD Design: $200 for art asset, $500 per character design, $350 per surface design with 3-4 color-way variations for small ecommerce stores
• E-book Design starting at $200
• Additional Design Variations: +$150 for additional versions of an artwork, simple surface design or art asset for place on products

Custom Design Work

• Scope:
• Research: Understand your custom design needs for web, print, or products.
• Insight: Provide creative solutions tailored to your specific project.
• Planning: Develop a clear plan for custom design work, ensuring it aligns with your overall strategy.
• Strategy: Create custom designs that enhance your brand’s visibility and marketability.
• Consulting: Ongoing revisions and support to ensure your custom design meets your expectations.
• Fees:
• Custom Design Projects: Starting at $1,500 depending on the scope.
• Add-On Revisions: +$100 per revision beyond what’s included.

Additional Costs:

• Divi Software: You must purchase Divi software separately if not already owned.
• Stock images or fonts: If required, must be purchased separately by the client or sourced by us at an additional fee.
• Print product samples: +$75/sample (varies by vendor).
• Legal pages or copyrighting for illustrations/character designs: We do not provide legal services, but we can refer you to a lawyer.
• Hosting or software fees: If hosting, Divi software, or other tools are needed, those costs will be added based on third-party pricing.

What’s Not Included:

• Legal advice: Clients are responsible for their own legal counsel regarding intellectual property, copyright, or regulatory matters.
• Complex video production: We provide basic visuals; advanced video production incurs additional fees.
• Ongoing management: The designs are provided, but any ongoing management or execution is an additional service.

How It Works:

1. Consultation: Understand your design needs, branding goals, and target audience.
2. Research: Conduct research into your market and competitors to ensure the design aligns with industry trends and customer expectations.
3. Planning: Develop design concepts and layout strategies.
4. Design Development: Create initial drafts, incorporating client feedback.
5. Delivery: Provide final designs and offer ongoing support for implementation if needed.

Example Breakdown:

For a Web Design project:

• Base fee: $1500 for up to 5 pages.
• Additional pages: +$150/page.
• Hosting setup: +$500 if required.
• Divi Software: Must be purchased separately.

Summary:

Our Design Services provide customized solutions for businesses looking to build their online presence, create a cohesive brand identity, or develop print or POD products. We focus on ensuring each design aligns with your brand’s messaging and audience expectations, with additional consulting support available to help you maintain consistency across all platforms. Web Design is offered only using Divi, and clients will need to purchase the software separately if not already owned.

Content Writing & Brand Messaging

Services Offered:

12-Month PR Strategy Plan

• Scope:
• Immediate Impact: Your first professionally crafted press release (400-500 words), ready for distribution.
• Strategy: A comprehensive 12-month PR strategy plan with suggested topics, timing, and distribution tips.
• Planning: Align PR efforts with your business goals and industry trends for consistent media presence.
• Consulting: A 60-minute consultation to review the strategy and answer any questions.
• Fees: $1,000 – $3,500 depending on complexity and industry.
• What’s Included:
• One fully written, distribution-ready press release.
• A 12-month PR strategy document with potential newsworthy topics for each month, timing suggestions, and distribution tips.
• A one-hour consultation.
• What’s Not Included:
• Ongoing PR management or execution of monthly releases.
• Media outreach or distribution services.
• Who It’s Perfect For:
• Small to medium-sized businesses looking to boost media presence.
• Startups preparing for growth and milestones.
• Established companies refreshing their PR strategy.

Brand Storytelling & Narrative Creation

• Scope:
• Research: Analyze your business’s mission, values, and audience to craft a compelling narrative.
• Insight: Position your brand through storytelling that resonates with your audience.
• Planning: Develop a brand narrative to apply across platforms (website, social media, etc.).
• Strategy: Align messaging with core values to create consistent engagement.
• Consulting: Ongoing support for refining and applying the brand story.
• Fees: $3,000 – $8,000 depending on scope and complexity.

Article & Blog Post Writing

• Scope:
• Research: In-depth research and writing for articles that position your brand as a thought leader.
• Insight: Provide valuable insights and thought leadership.
• Planning: Create articles that align with your content calendar.
• Strategy: Ensure messaging, consistency and content engagement.
• Fees:
• Standard Articles: $750 per article (up to 1,000 words).
• Advanced Business Topics: $1,000 – $1,500 per article.
• Add-On: SEO optimization: +$250 per article.

White Papers & Thought Leadership

• Scope:
• Research: Comprehensive research on critical industry topics.
• Insight: Provide strategic insights to position your business as a thought leader.
• Planning: Develop long-form content for marketing and leadership purposes.
• Strategy: Align content with long-term goals.
• Consulting: Support for integrating white papers into broader strategies.
• Fees: $3,000 – $10,000 depending on topic complexity.

Business & Leadership Writing

• Scope:
• Research: Case studies, business plans, and leadership-focused reports.
• Insight: Provide detailed insights into leadership development, market trends, and strategic growth.
• Planning: Structured content aligned with your goals.
• Strategy: Develop long-term content aligned with your business objectives.
• Fees:
• Case Studies & Strategic Management Papers: Starting at $2,500.
• Business Plans: $5,000 – $15,000 depending on complexity.
• Leadership Development Plans: $3,000 – $7,000.
• Add-On: Customized reports or additional data analysis: $1,000 – $3,000.

Marketing Copywriting

• Scope:
• Research: Analyze your brand, competitors, and target audience to craft effective copy.
• Insight: Provide guidance on how to increase conversions.
• Planning: Write compelling copy for ads, product descriptions, and landing pages.
• Strategy: Ensure copy aligns with your overall marketing strategy.
• Fees: Starting at $750 per project.

Stand-Alone Consumer Journey Mapping for Content

• Scope:
• Research: Analyze audience behavior to map key decision points.
• Insight: Provide insights into each stage of the customer journey.
• Planning: Develop a content plan aligned with the customer journey.
• Consulting: Ongoing support for implementation.
• Fees: $5,000 – $7,500 depending on complexity.

WHAT’S NOT INCLUDED:

• Ongoing PR management or execution of monthly releases.
• Advanced video production or animation.
• Media outreach or distribution services.
• Software setup or app fees.
• Legal documentation or compliance content.

SUMMARY:

Our Content Writing & Brand Messaging services include high-impact content and long-term strategies to elevate your media presence and drive audience engagement. From brand storytelling to comprehensive PR plans, we provide the tools you need to maintain a consistent, effective voice in your industry.